About
Goin is the platform that helps users from around Europe to grow their money and buy cheaper in digital and physical stores.
More about Goin (press):
- Spanish savings app Goin raises €2.2 million in 2019 to help millennials achieve their financial goals
- Goin quiere seguir expandiéndose por Europa con su método de ahorro fácil
Execution
Goin came to Spartapp with three challenges:
- Need for an App Monetization system that would make them less dependent on customer transactionality.
- Large user drop in Onboarding (~30% of downloads)
- Engagement challenges that caused MAUs to drop in the last 3 months.
We focused on four things:
- Launching an App Monetization model (GoinPRO) based on subscriptions that allowed us to generate a higher Average Revenue Per User (ARPU).
- Auditing of CRM activities at the Onboarding, Retention and Monetization levels.
- Implementation of new communication flows via email + push notifications through CRM (Braze).
- Integration of the Product Analytics tool with the app's main data sources: CRM (Braze), MMP (Appsflyer) and DataWarehouse (BigQuery) to have full traceability of product usage.
Results
20% increase in ARPU
7% increase in MAUs through CRM communications
24% increase in CVR for free users to GoinPRO